Description

The objective of MSSL’s business model is to improve farming profitability and sustainability by increasing agricultural yields, reducing production costs and chemical pest control dependency. Current less-than-optimal production in India is attributable to the failure to integrate quality agriculture inputs, scientific farming techniques, mechanization, and finance. Indian farmers often do not trust existing input distribution channels because of the prevalence of poor business practices and spurious products. The public extension system’s reach is limited and the contribution of the private sector is typically motivated by the sale of specific products. MSSL’s intention is to become an agent for change in Indian agriculture through an integrated approach that will provide unbiased solutions oriented to individual farmer success. Moreover, the project will benefit the health and well being of farmers and the environment by promoting integrated pest management (IPM) and non-chemical methods and informed management of chemical products. Farmers will be able to access better and more appropriate and fair priced inputs, rental equipment, and extension services as well as assistance in marketing the crops through market information and brokerage services. Farmers will also have access to crop loans from commercial banks at reasonable interest rates enabling investment in modern agricultural techniques and migration to higher value crops. These benefits are likely to spread to non-participating farmers as they will observe the yield improvement and will consequently modify their own crop management techniques. The project is also expected to generate a substantial number of new jobs in rural areas. The venture is expected to cover 180 districts in India creating jobs for rural residents in the areas of agricultural extension, retailing, logistics, and farm equipment operations. In almost all cases the local agricultural service center will employ staff and contractor from the vicinity of the project.